elisa_rolle (elisa_rolle) wrote,
elisa_rolle
elisa_rolle

Emery Shaver & Tom Lyle

Thomas Lyle "Tom" Williams, Sr (1896, Morganfield, Union County, Kentucky - Sep. 26, 1976, Los Angeles County, California) was the founder of Maybelline cosmetics. Tom Lyle met Emery Shaver (Sep. 15, 1903 - Oct. 22, 1964) one night at a party, in 1919. Tom Lyle brought him home to his family, who were all living in an apartment above the first little Maybelline Company warehouse/office, in Chicago. TL's father TJ, called Emery, "The man who came to dinner," and never left. TL and Emery, were together from that day on, until Emery's death at 61 years of age. Tom Lyle never got over losing Emery.

His parents were Thomas Jefferson "TJ" & Susan Williams. At age 16 he had a brief marriage to Bennie Gibbs. They had one son, Thomas Lyle Williams, Jr. Shortly after the marriage was annulled, he moved to Chicago and got a job with Montgomery Ward, a catalogue business. Soon, after experimenting on his own with a variety of mail-order ventures he left Montgomery Ward to start his own business.

Then in 1915, after watched his sister Mabel apply a mixture of Vaseline, ash and coal dust, to her eyebrows which she had singed from a stove fire, he used a chemistry set to produce a product for enhancing the eyes. Although his first attempt was unsuccessful, he commissioned Park-Davis, a wholesale drug manufacturer, to make a suitable product for sale. He named this created product Lash-Brow. In 1917, with the assistance of Park Davis, he began production and sale of a cake eyelash and eyebrow beautifier. He named the new product,‘Maybelline', after his sister, Mabel. Maybelline was the first mascara in America, and its secret to success was selling at an affordable price. Maybelline spent over one million dollars on advertising between 1915 and 1929 with advertising featured actresses such as; Phyllis Haver, Ethel Clayton, Viola Dana, and Natalie Moorhead. In the 1920s stage and screen helped promote the use of eye make-up. In 1929 eyebrow pencils and eye shadow were added to Maybelline's line of products. In 1937 Maybelline began new packaging for the solid and cream mascara and received the ‘Good Housekeeping Seal of Approval'. In the 1930s Maybelline expanded into Canada and Europe. Then, after the war, South America was added and other countries soon followed, making Maybelline global.


Tom Lyle and Emery Shaver, ca. 1930s (©2)
Tom Lyle (1896 - 1976) was the founder of Maybelline cosmetics. Tom Lyle met Emery Shaver (1903 - 1964) one night at a party, in 1919. Tom Lyle brought him home to his family, who were all living in an apartment above the first little Maybelline Company warehouse/office, in Chicago. TL's father TJ, called Emery, "The man who came to dinner," and never left. TL and Emery, were together from that day on, until Emery's death at 61 years of age. Tom Lyle never got over losing Emery.


Burial place of Tom Lyle, Forest Lawn Memorial Park (Glendale), Glendale, Los Angeles County, California, USA. Plot: Memorial Terrace, in the Columbarium of Memories, nich 22047, near to Emery Shaver.


At the Villa Valentino, Tom Lyle Williams, founder of the Maybelline Company, with his lifetime partner, Emery Shaver. Tom Lyle bought the Villa after Valentino's death in 1926.


Tom Lyle



Tom Lyle with Salle Allen, Emery Shaver, Annette Williams, and Arnold Anderson, at his Villa Valentino home in 1945


Billy, Evelyn, Tom Lyle and Emery Shaver, 1934


He moved to Hollywood, California, with his long-time companion, Emery Hall Shaver, although continuing to run the business based in Chicago. Affectionally known to his family as "Unk lle", and called The King of Advertising by the business world, he left stockholding family members wealthy when he sold Maybelline in 1968. The company was renamed ‘Maybelline New York' in 2001 by its current owners L'Oreal USA.

Source: http://www.maybellinebook.com/2011/11/fate-brought-tom-lyle-williams-and.html

Days of Love: Celebrating LGBT History One Story at a Time by Elisa Rolle
Paperback: 760 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (July 1, 2014)
Language: English
ISBN-10: 1500563323
ISBN-13: 978-1500563325
CreateSpace Store: https://www.createspace.com/4910282
Amazon (Paperback): http://www.amazon.com/dp/1500563323/?tag=elimyrevandra-20
Amazon (Kindle): http://www.amazon.com/dp/B00MZG0VHY/?tag=elimyrevandra-20

Days of Love chronicles more than 700 LGBT couples throughout history, spanning 2000 years from Alexander the Great to the most recent winner of a Lambda Literary Award. Many of the contemporary couples share their stories on how they met and fell in love, as well as photos from when they married or of their families. Included are professional portraits by Robert Giard and Stathis Orphanos, paintings by John Singer Sargent and Giovanni Boldini, and photographs by Frances Benjamin Johnson, Arnold Genthe, and Carl Van Vechten among others. “It's wonderful. Laying it out chronologically is inspired, offering a solid GLBT history. I kept learning things. I love the decision to include couples broken by death. It makes clear how important love is, as well as showing what people have been through. The layout and photos look terrific.” Christopher Bram “I couldn’t resist clicking through every page. I never realized the scope of the book would cover centuries! I know that it will be hugely validating to young, newly-emerging LGBT kids and be reassured that they really can have a secure, respected place in the world as their futures unfold.” Howard Cruse “This international history-and-photo book, featuring 100s of detailed bios of some of the most forward-moving gay persons in history, is sure to be one of those bestsellers that gay folk will enjoy for years to come as reference and research that is filled with facts and fun.” Jack Fritscher


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